Using Google Sites is a fairly easy way to create a website, without really needing to know HTML or other code. It is a WYSIWYG (what you see is what you get) format, which makes its use accessible to the average person. I was introduced to Google Sites in a graduate class I took a few years ago. Our instructor had us create a Google site page to “house” the various projects we created during the course. In the end, it provided each of us ultimately with a portfolio that displayed all of our work, given us easy access to it, as well as visually pleasing way to present to others (should we choose to share it for professional purposes).
Now, for another graduate course I am enrolled in, I have utilized this platform again to showcase my research on Twitter in a more digital format that can be accessed by many. This research project is still a work in progress, but for those who are interested in viewing it, you can check it out here. I find it easier to make Google Sites look like a website as opposed to a Word Press blog. However, I have heard you can make the blog look like a website, so perhaps, I need to investigate that more to make a fair comparison.
For those who would like to know more about how to begin creating their own Google Site, I would recommend reading these directions to help you get started. In addition, there are several videos out there to help you create the site. I suggest starting with this video. You can find additional videos by that same person, or similar videos created by others, on YouTube.